About Us


The need for comfortable, Indian yet chic dressing was the starting point of The Luxury Label, or TLL.

We are bringing in international aesthetics to create a stunningly simple, minimalistic yet very very Indian line of clothing.

At our heart we create for the urban Indian working women, who looks for a fine balance between polished finesse and long lasting comfort . 

Let''s meet the world at our own terms.

The Luxury Label. 

Indian styles & sizes | Wrinkle-free comfortable fabrics | International aesthetics

Nazia Erum, Founder TLL


The Luxury Label is a journey marked by Nazia Erum's love for fine Indian clothing

married into the necessity of power dressing in her career as a communications consultant with the United Nations.

She spent years researching on women's wear that could combine beauty and utility, tradition and innovation, skill and contemporary design, heritage and future. 

The idea is to create an alternative that would become a go-to brand for working women that is synonymous with smart, quality and comfort wear.

TLL produces the best possible product without burdening customers with middle men or designer tag markups.

Instead, we choose to focus on what actually matters, creating thoughtful designs that will make our customers keep falling in love with our clothes.

Everyday. Period.


India's First Digital Workwear Brand For Women

 Chic | Sharp | Versatile | Contemporary | Power Dressing

Always Indian